Fusion Juice
This project explores branding and packaging design for Fusion, a natural juice line created for active, busy consumers. The packaging emphasizes freshness and energy through vibrant colors, expressive fruit imagery, and clear labeling. Designed as a cohesive system across three flavors, the visual identity balances strong shelf impact with consistency, usability, and an approachable brand presence.
LOGO
COLOR PALETTE
FONT
VISUAL DEVELOPMENT
The fruit visuals were developed through a mixed-media process combining photo references, digital drawing, AI-assisted image development, and vector editing. Each composition was then refined in Illustrator to create a more graphic, illustrated finish
for the packaging.
