12 Ways to Use Toothpaste
12 Ways to Use Toothpaste is a satirical digital zine that reimagines toothpaste as a miracle product for everything except teeth. Inspired by advertising, household manuals, and internet life hacks, the project uses increasingly absurd “solutions” to play with exaggerated product claims and consumer culture.
Concept
The project is structured around 12 alternative uses for toothpaste. It begins with believable household tips and gradually moves toward more unexpected and absurd problems, turning a familiar product into a playful fake problem-solving guide.
Early Sketch →
Website Screens
Each page gives toothpaste a different “use,” with the visual style changing to match the problem while keeping the same simple navigation system.
VISIT THE WEBSITE
